Study emphasizes the important role of influencers in promoting accurate health information on social media
A new study published in the Journal of Medical Internet Research on March 31, 2023, sheds light on the role of Twitter in combating vaccine misinformation and conspiracy theories. The study, titled “Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory: Social Network Analysis of Tweets,” was conducted by a team of researchers led by Dr Wasim Ahmed and aimed to identify key opinion leaders and accounts sharing the conspiracy on Twitter.
The study examined Twitter posts related to the magnetic vaccine conspiracy theory—a false claim that COVID-19 vaccines can magnetize people, which has amplified vaccination skepticism globally. An approach called social network analysis was used to identify the top Twitter influencers who broadcasted against the conspiracy and helped shape the narrative for the wider community.
The study examined Twitter posts related to the magnetic vaccine conspiracy theory—a false claim that COVID-19 vaccines can magnetize people, which has amplified vaccination skepticism globally. An approach called social network analysis was used to identify top Twitter influencers who broadcasted against the conspiracy and helped shape the narrative for the wider community.
Dr Ahmed and team retrieved 18,706 tweets containing the keywords “vaccine magnetic” that were posted between June 1 and June 13, 2021. They also found a total of 22,762 “connections” (including mentions and replies) between Twitter users within their data set. Interestingly, the researchers found that the discussion revolved around only a handful of key influential Twitter users, including a North America–based news account reporting on the conspiracy, an epidemiologist, a health economist, and a former sports athlete. These influencers had a wide reach beyond their own Twitter followers and were effective in countering the misinformation and promoting accurate information about vaccines.
Social media influencers can use their social capital to challenge the spread of conspiracy theories and misinformation. The researchers highlight the need for trust in influencers with regard to health information, particularly during times of social uncertainty, such as the ongoing COVID-19 pandemic.
The findings of this study have the potential to inform strategies for monitoring public health trends online and countering vaccine misinformation on social media.
If citing original research article, please cite as:
Ahmed W , Das R , Vidal-Alaball J , Hardey M , Fuster-Casanovas A
Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory: Social Network Analysis of Tweets
Journal of Medical Internet Research 2023;25:e43497
doi: 10.2196/43497
PMID: 36927550
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JMIR Publications is a leading, born-digital, open access publisher of 30+ academic journals and other innovative scientific communication products that focus on the intersection of health, and technology. Its flagship journal, the Journal of Medical Internet Research, is the leading digital health journal globally in content breadth and visibility, and is the largest journal in the medical informatics field.